Xchange: Four Days a Year Is Not a Business. Your Exhibitors Are Spending Money Every Day — Just Not With You
Xchange Session
2026-06-03 | 04:00 PM - 04:15 PM | Fuar Izmir - Hall B Xchange Theatre Room
Event organisers have two assets that no ad platform can replicate, a trusted brand and first-party data on a self-selected, high-intent audience. Yet most monetise both for four days a year, then watch their exhibitors spend bigger budgets on LinkedIn and Google all year long.
This session uses real conversations with organisers and exhibitors to show what is being left on the table and why the always-on digital alternative is failing them. It introduces a model for extending the organiser-exhibitor relationship beyond the event floor, creating a year-round revenue stream co-branded with the event and fully delivered and managed by the Boost team.
The centrepiece of this session is HLTH — one of the world's leading health innovation events — which has generated continuous revenue every day, every week, every month since the moment it launched. No new headcount. No new product to build. Just the assets they already had, working every day of the year.
