Bate-papo Corner: Gen Z Will Save Exhibitions — Or They Won't Come
Bate-Papo
2026-06-05 | 11:35 AM - 11:55 AM
Gen Z is already here. They're on your teams, they're the buyers at your shows, and in a few years they'll be deciding whether to exhibit, attend — or simply not bother.
Most decisions about what a trade fair looks like are still made by people who fell in love with this industry before Gen Z was born. So this is a conversation between the people who built the industry and the people who are supposed to inherit it. Everybody welcome. No slides. No agenda. Twenty minutes. Let's find out if we're ready.
