Worth Every Euro? Rebuilding the Exhibitor Value Proposition
Insight Series
2026-06-04 | 02:25 PM - 03:45 PM
Exhibitors are under pressure to justify every line of their marketing budget, and exhibition participation is no longer a given. The cost of showing up is rising, the outcomes they expect are shifting, and the alternatives competing for their spend have never been more numerous. In this interactive workshop, we will challenge assumptions about what exhibitors truly need from a show. How do you help them prove ROI to their own stakeholders? How do you support them before, during, and after the event — not just on the floor? What does a genuinely partnership-based exhibitor relationship look like? And how will data and AI change the way you attract, retain, and grow your exhibitor base?
This session is designed to spark debate, confront uncomfortable truths, and explore what it will take to build exhibitor relationships that are commercially stronger, more loyal, and built to last. Together, we will work towards shared outcomes and deliverables that UFI can potentially take forward on behalf of the industry.
