Proving the Unprovable - Measuring Exhibitor ROI at World-leading Events
Conference
2026-06-04 | 04:30 PM - 04:55 PM
According to UFI and Explori research, only 6% of exhibiting companies say they’re “very confident” in measuring their return on investment. With the majority either guessing, oversimplifying, or doing no meaningful performance analysis at all, it is no surprise that trade show spend is often one of the first budgets to be cut.
Improving exhibitor measurement, however, is not solely an exhibitor challenge. Real progress will only happen when organisers and exhibitors collaborate to set best practice, share relevant data and manage expectations - with the organiser in the driving seat.
Informa is leading this shift, positioning itself as a strategic partner to its exhibitors and sponsors through education, frameworks and resources that support objective-setting, data collection and value proof.
Emily Nichols will join Chloe Richardson on stage to share learnings from implementing this approach at one of Informa’s largest global trade shows. Attendees will gain practical insight into what it takes to support exhibitor measurement at scale, what worked, what did not, and what organisers should be thinking about next.
