Europe in the Middle: Why Global Trade Wars Make European Exhibitions More Vital Than Ever
European Conference track – Open to all
2025-06-05 | 10:55 AM - 11:30 AM
As trade tensions escalate between the US and China, Europe finds itself "literally” in the middle. With supply chains under pressure and businesses facing mounting uncertainty, the demand for face-to-face dialogue is growing. While the integrated EU economies are building a united front, countries like the UK and Türkiye find themselves with a unique arbitration advantage. This session unpacks how trade wars are reshaping industrial strategies and why exhibitions are emerging as essential platforms for navigating complexity, building trust, and restoring global commercial flow.
