Beyond the Sqm Model: How Venues Are Unlocking New Formats, Experiences and Income
European Conference track – Open to all
2025-06-05 | 11:50 AM - 12:20 PM | TIF-HELEXPO at Ioannis Vellidis center - Hall 3 Main Stage
Organizers are making an increasing amount of their revenue through digital and non-traditional (sqm) sales. What does this mean for venue operators? How can they make sure to maintain and increase their revenues in the face of this trend? And what other types of events, experiences and products can they offer to capitalize on this trend?
Feria Valencia's Carina Montagut will take us on a whirlwind tour of European venues and give examples of innovation from venue operators.
