Evolving Strategies: Introduction To the Five Themes of the European Conference

Conference

2024-06-12 | 02:15 PM - 02:30 PM

The European Conference will address the most pressing challenges and opportunities in the exhibition industry, structured around the 5 main trends that define our current and future landscape.

These trends encompass customer focus, advocating and reinforcing crucial industry messages, the revolutionary impact of Artificial Intelligence (AI), the growing importance of sustainability and climate issues, and the ongoing process of industry consolidation. 

This session will serve as a strategic framework for these themes, offering attendees a comprehensive roadmap for navigating the conference. By highlighting these key areas, the conference aims to facilitate a deeper understanding of the strategic directions and evolving trajectories of the industry, providing a foundation for the discussions and collaborations that will follow.