The Event Directors Summit is a one-day summit which is strictly limited to 50 Event / Exhibition / Portfolio Directors from 
the organizer community. The summit is free to attend for any Event/Exhibition Directors who have registered to attend the UFI European Conference.

When?

It will be held on Tuesday 11th June ahead of the UFI European Conference, so this exclusive group can meet, network and learn together, before the start of the main Conference.
Attendance Criteria 
Who can participate?

Event Directors, Portfolio Directors, Group Exhibition Directors, Project Directors, Vice-Presidents etc. If you are directly responsible for organizing exhibitions, then you are eligible! Managers from venue operators and service providers are not eligible.
What to expect   
A Great Moderator and Engaging Activities

The summit will be led by Oscar Cerezales, Chief Strategy Officer of MCI Singapore. 

The format will be a mixture of traditional workshop with experiential / outdoor activities, carefully curated to give the participants a relaxed and inspiring setting to network and learn.
The Community 
Exhibition organizers from across Europe

The first Event Directors Summit in 2023 welcomed delegates from across Europe and the Middle-East from organizations including BolognaFiere, Clarion Events, CloserStill Media, Comexposium, dmg Events, Easyfairs, Feria Valencia, Grupa MTP, Hamburg Messe, Italian Exhibition Group, Informa Markets, Jaarbeurs, Koelnmesse, Leipziger Messe, MCH Group, Messe Dusseldorf, Messe Frankfurt, Messe Munich, Messukeskus Helsinki, Montgomery Events, Riva del Garda Fierecongressi, Rota SA and RX.
Programme

Monday 10 June
19:30-20:30
Ice-breaker

Tuesday 11 June
08:15
Meet at Holiday Inn / Messe Zurich
The Event Directors Summit is a one-day programme that will feature an interactive workshop curated by Oscar Cerezales, and a VIP private tour of the world famous Art Basel exhibition.

Delegates need to meet up at 08:15 at the Holiday Inn by Messe Zurich for the start, and the UFI/MCH teams will take care of the rest! 

We will travel by train and tram to Basel, with some surprise along the way.

10:20-12:20
Workshop  #1
Oscar will curate a high engagement, case driven workshop. Delegates will leave with frameworks they can apply in their organisations right away. We will focus on two main dimensions to improve shows

#1 EXPAND your horizons!
Explore cross-industry success stories while creating powerful analogies for your day-to-day business in areas such as audience building, top vs bottom line growth, profitability, revenue diversification and switching costs. It is going to be refreshing and fun!

12:45-14:00
VIP tour of Art Basel

14:10-15:50
Workshop # 2
Oscar will curate a high engagement, case driven workshop. Delegates will leave with frameworks they can apply in their organisations right away. We will focus on two main dimensions to improve shows

#2 - The EXPERIENCE
Craft unforgettable exhibitions with lasting impact. Discuss and develop elements like adult learning strategies, neuromarketing, technology, formats, engagement tactics, and psychographics. We will also assess some of the best current exhibitions globally in terms of attendee/exhibitor experience."

17:45 Arrive back in Zurich

19:30-22:30 European Conference Welcome Reception

Register Now

The summit is free to attend for any Event/Exhibition Directors who have registered to attend the UFI European Conference which will begin immediately after the conclusion of the summit.