Xchange Session: It Just Works – Why Great Fairs Feel Seamless
European Conference track – Open to all
2025-06-06 | 09:15 AM - 09:30 AM | TIF-HELEXPO at Ioannis Vellidis Center - Stage Hall
Great fairs feel seamless – for visitors, exhibitors, and organizers alike. But today’s reality is often far from it: disconnected tools, fragmented processes, and inconsistent experiences make even well-organised events feel clunky and unprofessional.
In this talk, we explore how it can be different. Drawing from the origins of our own products and the latest technological developments – including the power of AI – we show how connecting devices, tools, and data creates seamless, intuitive fair experiences.
Through real stories from the field, we highlight how integrated, stakeholder-focused processes not only improve operational efficiency but redefine what excellence in exhibitions looks like.
Seamless will be the new standard. The question is: Will you set this standard?
