The Elephant in the Room: Digital And Marketing Insights
European Conference track – Open to all
2025-06-05 | 03:05 PM - 03:15 PM | TIF-HELEXPO at Ioannis Vellidis center - Hall 3 Main Stage
In this session Enrico & Dorota will take us through the outcomes of the 3 hour workshop on Wednesday.
The topics discussed were:
- Digital: Digital Revenues, Exhibitor ROI, Digital Internal Challenges (culture or HR)
- Marketing: The Rise of AI, Global or Local? (Rethinking Exhibition Reach), The NextGen Dilemma: Attracting Tomorrow’s Audience, Proving the ROI: Exhibitors and Visitors Demand More & Business Models in Flux: Space, Strategy, and Survival
