What is the ROI of Exhibitions? What Do Our Customers Want?
European Conference track – Open to all
2025-06-05 | 02:15 PM - 02:55 PM | TIF-HELEXPO at Ioannis Vellidis center - Hall 3 Main Stage
While exhibitor NPS scores jumped hugely after the pandemic and seem to be stable at the new baseline, organisers still need to offer exhibitors much better ways to measure their ROI and ROT, how to get the leads into the top of the funnel sooner, etc. Brands complain that they often have very little information on which to base budget decisions, which vary wildly from show to show. In this engaging session we will hear from Ewa Doromoniec Vieira, who signs off on Signify's global portfolio of shows.
