The Elephant in the Room: Digital and Marketing Insights
Leadership Insight Series - Workshop - Open to allDigital Innovation and Marketing
2025-06-04 | 01:00 PM - 04:00 PM | TIF-HELEXPO at Ioannis Vellidis Center - Hall 4
Join an interactive workshop where industry leaders and innovators in the exhibitions sector confront emerging challenges in digital innovation and marketing. The topics are:
Digital: Digital Revenues, Exhibitor ROI, Digital Internal Challenges (culture or HR).
Marketing: The Rise of AI, Global or Local? (Rethinking Exhibition Reach), The NextGen Dilemma: Attracting Tomorrow’s Audience, Proving the ROI: Exhibitors and Visitors Demand More & Business Models in Flux: Space, Strategy, and Survival.
Through interactive sessions, participants will work on the key issue: the “elephant in the room.” Utilizing a three-dimensional strategic framework (urgency, magnitude, and velocity), each group will develop concrete, innovative solutions and conclude with a concise presentation.
This is a unique opportunity to delve into emerging trends and shape actionable strategies for the future of exhibitions. The workshop will be led by Enrico Gallorini (GRS Research & Strategy), who, with the support of the Digital Innovation and Marketing Working Group, will co-create significant value for the participants and the exhibition industry as a whole.
