Unveiling the Elephant in the Exhibitions Room: Digital Innovation and Marketing Insights
Leadership Insight Series - Workshop - Open to all
2025-06-04 | 01:00 PM - 04:00 PM
Join an interactive workshop where industry leaders and innovators in the exhibitions sector confront emerging challenges in digital innovation and marketing. Through interactive sessions, participants will work on the key issue: the “elephant in the room.” Utilizing a three-dimensional strategic framework (urgency, magnitude, and velocity), each group will develop concrete, innovative solutions and conclude with a concise presentation.
This is a unique opportunity to delve into emerging trends and shape actionable strategies for the future of exhibitions. The workshop will be led by Enrico Gallorini (GRS Research & Strategy), who, with the support of the Digital Innovation and Marketing Working Group, will co-create significant value for the participants and the exhibition industry as a whole.
