Natalia is the CEO and the founder of infuture.institute – a forecasting institute. Financial Times placed her on the New Europe 100 list. She has been recognized as one of the 50 most influential women in Poland and was awarded in the "Who listens to Polish business?" ranking as one of the top 10 authorities of Polish business. One of the most influential and recognized experts in the field of analysis, forecasting, and research of trends in relations between the market, brand, technology, and consumer. The analyst, the trendwatcher and the authoress of numerous research projects, appreciated, among others, by the Audience Award of the Congress of Researchers of the Polish Society of Opinion and Market Researchers. She was awarded by Geek Girls Carrots for being a model of a woman dealing with new technologies and has been granted the title of Digital Shaper for her contribution to the development of digital economy in Poland. The authoress of the award-winning blog: hatalska.com, and books "Particles of attraction and "Far Future. The History of Tomorrow”,„Age of Paradoxes. Will technology save us?”.