Christine von Breitenbuch

Company:

Messe München

Country:

Germany

Biography:

Christine is director of the global mobility platform IAA Mobility, which took place for the first time in Munich in September 2021.

On behalf of Messe München, she is responsible for the fundamental transformation of the former IAA International Motor Show from a traditional automotive trade show to a forward-looking, holistic and sustainable mobility platform that unites all players in the entire mobility chain - the IAA Mobility. She looks back on more than 12 years of experience in the event industry and was involved in the pitch to win the IAA for Munich against 6 other German cities as part of her previous position as director Sales for the locations of Messe München.