Why attend?

Networking, networking, networking
Meeting in person is the single biggest driver of the UFI community.

The conference is an important annual get-together of our nearly 300 member companies in Europe and other colleagues from around the world. It is an opportunity for the entire industry, UFI member or not, to meet face to face. 
Discuss, share, learn

Join the discussions with leaders from both inside and outside our industry on a range of topics, including the current situation in Europe, new post-pandemic business models, sustainability, the race to net zero, digital innovations, and the new talent narrative.
Be inspired

With a mixture of formats, including audience-led discussions, expert keynotes, speed networking, and others, we will challenge you to engage with the topics and other delegates in a more interactive way.

But UFI events are so much more! Continue the discussions and make new friendships as you get to know the city of Maastricht, whether at the reception at Government House, the historic signing place of the Treaty, or by bike in the UFI Sports Club!

UFI partners with Women in Exhibitions Network

We are happy to announce that we will partner with Women in Exhibitions Network (WIE) on some of the content for the 2023 UFI European Conference. A great match, as there are strong connections between the two organisations: WIE was founded in 2018 alongside the UFI European Conference. Its founder, Oana Cipca, works at our 2023 host, MECC Maastricht. And UFI’s former COO and Director of Operations, Sonia Thomas, was recently announced as the new Executive Director of WIE.
"I'm really happy to be working together with the UFI team again! 
I think that this is a great partnership for both WIE and UFI, 
and I'm excited. See you in Maastricht!"

Sonia Thomas, Executive Director,
Women in Exhibitions Network
Do you want to take part in the UFI European Conference?

Registration Fees

Delegate Registration Fee

Fee includes:
  • Event Directors Summit on 14-15 June
  • Welcome Reception on Wednesday 14 June
  • ️Networking Dinner on Thursday 15 June
  • ️Networking breaks and lunches on 15-16 June
  • ️Sightseeing Tour on Friday 16 June
  • ️Post-event access to all sessions' recordings

Registration fees refer to the full package of the 3-day onsite attendance in Maastricht at the UFI European Conference on 14-16 June 2023, and are VAT excluded.

Accompanying Person Registration Fee

Fee includes:
  • Welcome Reception on Wednesday 14 June
  • ️Networking Dinner on Thursday 15 June

Registration for Accompanying Persons is reserved for partners, spouses, and family members of delegates. They are only permitted to participate in the social activities of the European Conferences and not in the sessions. 

New event launch for Event Directors

We are excited to launch a new one-day summit for Event Directors, limited to 50 participants from leading exhibition brands in Europe and around the world.
Co-located with the UFI European Conference, it will bring together some of our industry's finest talent to meet and grow together. Participants for this free programme will be selected from all European Conference participants who register their interest.

Who can participate? 

Event Directors, Show Directors, Exhibition Directors, Project Directors from exhibition organisers who will attend the European Conference.
UFI Members have first priority; Non-UFI Members can apply for the remaining seats.
An indoor and outdoor event, it will challenge and inspire our delegates and foster new relationships and friendships.
The content, a mixture of expert talks, breakout sessions, and opportunities for P2P sharing and learning, will be co-created with the UFI Next Generation Leaders.

Highlights of the 2022 European Conference at the Grupa MTP in Poznan, Poland

Want to know more about sponsorship opportunities at the UFI European Conference 2023?

Contact our Director Sponsorship & Partnership and LATAM Regional Director:
Ana Maria Arango

UFI Diamond Sponsors


UFI Research Partner

UFI Software Partner

Marketing Partners

UFI Media Partners